Siemens

Background

Siemens is a global leader in technology specialising in industry, infrastructure, transport, and healthcare, employing over 300,000 people worldwide. Siemens sought to enhance its talent acquisition processes by offering a candidate experience that aligned with their mission: Winning talent through exceptional experiences. The aim was to offer a unique and meaningful candidate experience that goes beyond traditional hiring methods. 

To stand out in a competitive talent market while retaining top-tier talent, Siemens partnered with Strengthscope® to create a strengths-based approach to recruitment. This collaboration allowed Siemens to integrate self-awareness and personal development into their hiring process, building a deeper connection with candidates and fostering long-term growth and retention. 

Strengthscope® was chosen for its unique approach that merges personal growth, flexibility, and authenticity in talent acquisition, whilst using a common, accessible language. Additionally, Strengthscope®’s solutions provide a self-serve option, making the products scalable for larger organisations such as Siemens.  

Strengthscope’s assessments are modular, which means you can pick and choose what’s needed the most for your organisation. From hiring to onboarding, development and change management, you can easily embed the language of strengths across the whole employee experience because the assessments are not a one-and-done solution. They are self-awareness and development tools that are used throughout the full employee lifecycle. 

Through Strengthscope®’s online platform, employees can access their report as well as self-development resources, personalised strengths-coaching tips and goal setting exercises. 

Our solution

Siemens and Strengthscope® designed an innovative, customised approach to talent acquisition that focuses on empowering candidates.  

1. Tailored Strengthscope® Assessment: A customised Strengthscope® report, highlighting only the candidate’s top 7 strengths. After the initial screening, candidates receive this personalised report as a gift, empowering them to use their strengths as preparation for their upcoming interviews. 
2. Actionable Insights: The final page of the report includes practical tips on how candidates can apply their strengths in their prospective role at Siemens. This encourages deeper self-reflection and supports a mindset of continuous development. 
3. Onboarding and Growth: Candidates who successfully secure a role at Siemens gain access to their complete Strengthscope® report during onboarding. This fosters an ongoing culture of growth, self-awareness, and genuine conversations within the company, strengthening Siemens’ commitment to a positive, people-centric work environment. 

Outcome

The results of this collaboration have been transformative for Siemens’ talent acquisition strategy: 

• Broad Adoption: Over 25,000 candidates in 28 countries have completed the Strengthscope® assessment as part of the recruitment process. 

• Positive Feedback: Feedback from 12,000 participants—including candidates, new hires, and hiring managers—highlights the significant impact of this approach:
  • 98% of candidates reported that the process positively influenced their experience, viewing Siemens as an employer that genuinely cares for all applicants, even those who do not secure a role.
  • 91% of new hires said the strengths-focused recruitment process improved their decision-making and reinforced Siemens’ commitment to cultivating a positive workplace culture. 

The integration of the Strengthscope® assessments has not only improved the candidate experience but also strengthened Siemens’ reputation as an employer of choice, enhancing their ability to attract and retain top talent. 

Together, Siemens and Strengthscope have redefined what it means to create a memorable and impactful talent acquisition journey—one that prioritises growth, self-awareness, and a culture of continuous learning.